4 Best SurveyMonkey Alternatives to Increase Your Response Rate

We’re not saying SurveyMonkey is a bad tool. Still, as with most things in life, one size just doesn’t fit all. Many users simply haven’t “clicked” with what this tool has to offer and are looking for SurveyMonkey alternatives that better serve their needs.

SurveyMonkey users usually complain about:

• Limited customization and design options and outdated look of surveys
• Difficulty removing the SurveyMonkey logo and branding (even with some of the more expensive plans)
• Costly pricing plans and limited free plan

That’s why we have researched and tested a range of similar tools to give you a list of comparable survey makers. Read on to find an alternative to SurveyMonkey that matches your specific needs.

Top 4 SurveyMonkey alternatives

LeadQuizzes

LeadQuizzes originally started initially as a drag-and-drop content builder that allowed users to create lead generation quizzes.

As the app grew, however, it expanded to enable the creation and use of almost any type of online data collection method.

Now, it is among the best online quiz makers on the market. It includes advanced features (intuitive user interface, customization options, AI builder and more) that allow you to create beautifully designed forms and surveys, letting you find out more about your audience.

LeadQuizzes surveys have found their application among marketers, entrepreneurs, small businesses, and independent researchers. Our customers use the app to create interactive surveys for market research, HR, demographic research, and all kinds of data collection.

Speaking of creating surveys and quizzes, the LeadQuizzes AI quiz generator makes it incredibly easy. You only have to provide prompts and watch how the whole quiz appears in front of your eyes. Then you can customize it to look just as you want. 

The tool’s features help you ensure your quizzes actually get answered. Just install the LeadQuizzes script on your website to enable multiple content promotion options, such as:

• Announcement bar
• Website popup
• Embeddable CTA
• Optimized ad campaigns 
• Exit intent popup

These tools increase the visibility of surveys and quizzes and capture the user’s attention while they navigate the site. They enhance overall response rates through targeted outreach, timely reminders and accessibility.

Features

• Branding: All plans let you remove LeadQuizzes branding and replace it with your own image or logo. Create customizable content, which is essential for consistent branding.
• Design options: With LeadQuizzes you can adjust the colors, fonts, borders, and opacity, add a background image, or choose different types of forms, checklists, dropdowns, and more.
• Skip logic: Highly advanced logic branching is available for all plans (SurveyMonkey has it only for the most expensive plans).
• Survey templates: You also get professionally written and beautifully designed templates to better engage your audience.
• Agency features: As agencies are common LeadQuizzes users, we made sure to include features for adding multiple clients to accounts and being able to manage everything from a single login. This opens up new possibilities for growing your clients’ business through seamless data collection.

User ratings and feedback

LeadQuizzes has 4.4 stars on Capterra.

Debbie Williams, the founder of Ask Debbie About Hair&Health, wanted to expand her email list and attract qualified leads for her online health and wellness business helping people with hair loss problems. She used LeadQuizzes to build a simple quiz entitled “How Healthy is Your Hair?”, consisting of fourteen simple questions. Sounds simple, right? Well, the results were far from underwhelming.

Users opted in with their name, email address and phone number to learn what type of hair loss problem they are dealing with, and to get healthy hair regimen recommendations. This got Debbie 1,273 new leads from organic website traffic in under six months!

Pricing

In terms of pricing, SurveyMonkey and LeadQuizzes have several plans that are difficult to compare head-to-head due to the different features included in each.

LeadQuizzes has three pricing plans and all of them include the whole suite of features:

• Standard: $37 per month with one website account and 2,500 monthly responses
• Pro: $74 per month with 5 website accounts and 5,000 monthly responses
• Premium: $186 per month with 15 website accounts and 15,000 monthly responses

SurveyMonkey limits you to one monthly plan only (for all the other plans you have to pay for an entire year), while LeadQuizzes lets you use all the plans on either a monthly or annual basis (the annual plans being more affordable, as custom for these kinds of services). Plus all LeadQizzess annual plans come with a 30-day money-back guarantee.

Even though SurveyMonkey offers a free Basic Plan, it’s very limited as it allows only 10 questions per survey and lets you view only 25 responses for each. It’s enough to get familiar with the tool but there’s not much you can actually do with such limitations.

As for LeadQuizzes, it actually doesn’t have a free plan. But unlike SurveyMonkey, it offers a free 14-day trial with all features included. 

Google Forms

Even though SurveyMonkey technically has a free Basic Plan, it’s not enough for any kind of meaningful research or data collection. If you’re looking for a 100% free SurveyMonkey alternative, Google Forms should suffice.

Even though primarily a form builder, Google Forms is an easy way to collect data from your respondents without volume limitations. Don’t expect extensive customization options, though. You can change colors and add images, but your forms will still look somewhat simple.

If you want to engage your audience into taking a survey, choose a tool that provides broader configuration options like Leadquizzes or SurveyMonkey.

Google Forms provides multiple ways to share your surveys, including email, link sharing, embedding on a website and social media. When you offer respondents such convenient access points, you increase the chances they’ll complete the survey. 

Features

• Drag-and-drop builder: Features an intuitive interface, making it easy to use for people of all experience levels.
• Variety of question types: Google Forms lets you choose from multiple formats, such as short answers, multiple choice, dropdown menus, and linear scales.
• Templates: This tool includes a wide selection of pre-made templates for personal, work, and educational use.
• Conditional logic: You can adjust the survey dynamically by showing or hiding questions based on previous answers to improve relevance.
• Data encryption: This feature ensures secure storage of survey data collected by using HTTPS

User ratings and feedback

Goolge Forms has 4.7 stars on Capterra. Here’s an opinion from Gary H., a marketing specialist.

Pricing

Google Forms is free for personal use and anyone can use it provided that they already have a Gmail account (which is also free). To use the Business variant of Google Forms, you need a paid G Suite account.

Tip: To make sure you’ve selected the right survey software for your research, we’ve also prepared an in-depth Google Forms vs. LeadQuizzes comparison.

AskNicely

AskNicely is a survey platform specializing in tracking customer experience. They advertise as an NPS (Net Promoter Score) software that helps businesses automatically get continuous customer feedback.

So, if you’re looking to improve your NPS, AskNicely is an all-around tool that will help you do just that. At the same time, both SurveyMonkey and LeadQuizzes have a ready-made NPS survey template that you can use together with their whole array of features.

AskNicely offers several channels for collecting feedback, including:

• Email
• SMS
• Mobile app
• In-store kiosks
• Embedded surveys on your website

This multi-channel approach gives customers options to provide feedback through their preferred method, increasing likelihood they will respond.

Features

• Net promoter score (NPS) surveys: Businesses can easily measure customer loyalty and satisfaction through customer satisfaction surveys.
• Automated surveys: This feature lets you automate surveys and collect feedback at specific times or events, ensuring continuous customer engagement.
• Real-time feedback: The platform provides live reporting and real-time leaderboards, enabling businesses to react quickly to customer feedback.
• Customizable surveys: Users can customize survey wording, design, and branding, including logos and language options.
• Analytics: Advanced analytics tools including real-time feedback, automated reporting and dashboards and text analytics.

User ratings and feedback

AskNicely has 4.6 on Capterra. Here’s an opinion from Edgar P., a small business owner.

Pricing

AskNicely has three pricing plans: Starter, Standard and Advanced. However, you have to contact the sales to learn about their cost. 

TryInteract

TryInteract, also known as Interact or Interact Quiz Maker, was launched in 2013. It promotes itself as a tool for creating online quizzes that help generate leads, segment audiences, and increase website traffic.

Sharing quizzes is possible across multiple channels, including email, social media and embedding on your website. People can access and complete your quiz through their favorite method, which leads to a higher response rate.

TryInteract offers three types of quizzes: personality, assessment, and scored. These options allow you to either gain insights into your audience, establish authority by providing educational content, or test knowledge on a specific topic.

The platform allows extensive customization of colors, fonts, images, and more. However, to remove the TryInteract logo and use your own branding, you have to pay at least $53 per month. In contrast to most TryInteract alternatives, LeadQuizzes allows users on all plans to fully customize their quizzes and remove the LeadQuizzes logo without needing to upgrade to a more expensive plan.

Features

• Lead capture forms: TryInteract lest you create fully customizable opt-in forms that are seamlessly integrated into your quizzes.
• Lead segmentation: You can segment your leads based on their quiz responses, allowing you to target your marketing efforts more precisely.
• Data analysis and reporting: This tool lets you analyze data and produces comprehensive reporting, allowing you to track key metrics such as quiz views, leads generated, and conversion rates.
• Email marketing integrations: With this feature, users automatically add quiz leads to their email lists and tailor campaigns based on their quiz results.

User ratings and feedback

Interact has no reviews on Capterra but on G2 it has 4.6 stars. Here’s an opinion from Jan K, a small business owner.

Pricing

Interact offers three plans ranging from $27 to $125 monthly, depending on the features and the duration selected: 

• Lite: $27 monthly for one user, including 5 quizzes and 6K leads per year.
• Growth: $53 monthly for 3 users, including 20 quizzes and 24K leads per year.
• Pro: $125 monthly for 10 users, including 50 quizzes and 96K leads per year.

Users can save up to 40% with annual subscriptions, which is a significant advantage for those looking for long-term use.

A 14-day free trial is available, allowing users to explore all features before committing to a paid plan.

SurveyMonkey alternatives: Comparison table

SurveyMonkey alternatives: Selection criteria

Here are the key criteria to consider when selecting the best SurveyMonkey alternative for your needs:

• Survey creation tools: Assess the survey builder’s capabilities, such as drag-and-drop functionality, pre-built templates, and customization options. Bonus points if it includes an AI builder which lets you make quizzes in minutes!
• Advanced logic and branching: If you need to create surveys with skip logic, answer piping, or conditional questions, ensure the alternative supports these features.
• Increasing response rates: Ensure you choose a tool that maximizes participant engagement and survey completion.
• Pricing: Evaluate if the alternative offers a free plan, free trial, pay-as-you-go options, or only paid plans. Ensure the pricing plan includes the necessary features you need without hidden costs or add-ons.
• User ratings and feedback: Look at user reviews and ratings on platforms like Capterra or G2 to gauge overall satisfaction with the tool. Pay attention to comments regarding ease of use, customer support, and feature effectiveness, as these provide valuable insights into the user experience.

Conclusion

While SurveyMonkey is a popular option, several alternatives offer valuable features that could better suit your needs. Whether you prioritize advanced customization options, more comprehensive data analysis, or an intuitive user interface, there surely is a platform out there for you.

If you need a tool to help you create visually appealing quizzes that resonate with your audience and let you capture essential information, try LeadQuizzes. It lets you adjust colors, fonts, and images and align everything with your branding. The lead magnet feature is a game changer for building email lists and nurturing potential customers. 

To get a 14-day free trial of LeadQuizzes (with unlimited features), click here.

FAQs

What is the best alternative to SurveyMonkey?

LeadQuizzes is considered one of the best alternatives to SurveyMonkey. It’s specifically designed for lead generation through quizzes, surveys, and forms. LeadQuizzes lets users capture email addresses and other contact information smoothly, as part of the quiz experience, which is not the primary focus of SurveyMonkey.

What’s more, LeadQuizzes provides extensive design capabilities. You can create visually appealing quizzes that align with your branding, using customizable templates, themes, colors, fonts, and more to engage respondents effectively. 

The tool also offers options for increasing user participation, such as embeddable CTA, website popup, announcement bar, optimized add campaigns and exit intent popup.

Is Google Form better than SurveyMonkey?

Google Forms provides basic features suitable for straightforward surveys. SurveyMonkey offers a broader range of advanced features and extensive customization options.

The first of the two is free, with unlimited surveys and responses. SurveyMonkey has both free and paid plans. Its free version has significant limitations on the number of questions and survey responses, while paid plans provide access to advanced features and functionalities, starting at $39 per month for individuals.

If you want to try an alternative offering several advantages over both Google Forms and SurveyMonkey, try LeadQuizzes. It’s fine-tuned for maximum engagement, helping businesses achieve their goals of lead generation and customer interaction effectively. The platform is built to encourage sharing and participation, which can lead to higher conversion rates compared to the more straightforward forms of Google Forms and the potentially complex setup of SurveyMonkey.

Is there a free version of SurveyMonkey?

Yes – the free plan allows users to create and launch surveys with up to 10 questions and view a maximum of 25 responses per survey. It’s suitable for simple surveys or casual use, but users needing more extensive capabilities will likely need to upgrade to a paid subscription.

Do people still use SurveyMonkey?

SurveyMonkey has been a well-known player in the survey software market since its founding in 1999. Despite its popularity, some users express dissatisfaction with aspects such as pricing, limited features in the free plan, and a complex user interface. This has led many to seek SurveyMonkey alternatives to meet their needs better.